Posts Tagged ‘Add new tag’

Marketing for Nerds: Brand Social Strategy

May 14, 2009

Which exchange would you rather have:

Marketing person: “Can you set up a company blog for us?”

You, software person: “Sure.”

or

Marketing person: “Can you set up a company blog for us?”

You, software person “I’ll do whatever you guys want, but are you sure you really want that?  There’s a Forrester report out there that says blogs are the least trusted form of communication between a company and its customers unless it’s written a certain way.”

The second one, if delivered in a deferential way so as to not setp on the toes of the marketing person, will show that you’ve been keeping up on trends and get you extra respect when the time comes to have your performance evaluation.  With that in mind, I’m going to try a new category of posts geared towards marketing trends you should be aware of.

This first one examines a post over at Groundswell on brand social strategy.
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Book Report: Outliers

May 12, 2009

Malcolm Gladwell has called his latest book, Outliers: The Story of Success, an apology for his own success.  While that’s accurate, it also sells the ideas in Outliers short.  Really, it is about how big a role chance opportunity plays in being successful.  It’s actually a little scary when you think about it, but ultimately it makes some pretty compelling arguments that often minor changes in approach can have huge impacts on outcome.

My favorite stories from the book, which is just as good if not better than The Tipping Point:
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