Posts Tagged ‘Business’

Quote of the Month: Lloyd Dobler

June 1, 2009
Cover of "Say Anything"
Cover of Say Anything

It’s June, which here in the US means “Dads and Grads” is the most repeated (and my least favorite) phrase in advertising for the next month. For those of you graduating from something in the face of a difficult job market I repeat for you the best movie answer ever to being questioned about your job future:

“I don’t want to sell anything, buy anything, or process anything as a career. I don’t want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don’t want to do that.”

—Lloyd Dobler, Say Anything

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Marketing for Nerds: Brand Social Strategy

May 14, 2009

Which exchange would you rather have:

Marketing person: “Can you set up a company blog for us?”

You, software person: “Sure.”

or

Marketing person: “Can you set up a company blog for us?”

You, software person “I’ll do whatever you guys want, but are you sure you really want that?  There’s a Forrester report out there that says blogs are the least trusted form of communication between a company and its customers unless it’s written a certain way.”

The second one, if delivered in a deferential way so as to not setp on the toes of the marketing person, will show that you’ve been keeping up on trends and get you extra respect when the time comes to have your performance evaluation.  With that in mind, I’m going to try a new category of posts geared towards marketing trends you should be aware of.

This first one examines a post over at Groundswell on brand social strategy.
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Progressive enhancement & Disney’s Bolt 3D

February 17, 2009
Bolt (film)
Image via Wikipedia

When creating a product, do you design for your power users and figure out a way to scale down to the larger, less sophisticated audience?  Or maybe is it best to build for the masses and figure out how to upgrade to satisfy your more gung ho constiutiants?  A third option still is to build separate experiences for each group, but that costs more.

What do you do?

My annual Walt Disney World pilgramage this year included a trip on the Disney Cruise Line and much to the delight of my 7 year old daughter, we not only got to see High School Musical 3 again as part of the package, but we also got to see Bolt in a state-of-the art, crystal clear Disney Digital 3D theater.  Some things I saw during that 3D showing made me think that the movie industry is facing these exact choices these days as they try to distinguish the traditional theater experience from what you might have at home while they struggle with inconsistant equipment quality.  Maybe your industry is too.
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