Posts Tagged ‘Business’

Quote of the Month: Lloyd Dobler

June 1, 2009
Cover of "Say Anything"
Cover of Say Anything

It’s June, which here in the US means “Dads and Grads” is the most repeated (and my least favorite) phrase in advertising for the next month. For those of you graduating from something in the face of a difficult job market I repeat for you the best movie answer ever to being questioned about your job future:

“I don’t want to sell anything, buy anything, or process anything as a career. I don’t want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don’t want to do that.”

—Lloyd Dobler, Say Anything

Reblog this post [with Zemanta]
Advertisements

Marketing for Nerds: Brand Social Strategy

May 14, 2009

Which exchange would you rather have:

Marketing person: “Can you set up a company blog for us?”

You, software person: “Sure.”

or

Marketing person: “Can you set up a company blog for us?”

You, software person “I’ll do whatever you guys want, but are you sure you really want that?  There’s a Forrester report out there that says blogs are the least trusted form of communication between a company and its customers unless it’s written a certain way.”

The second one, if delivered in a deferential way so as to not setp on the toes of the marketing person, will show that you’ve been keeping up on trends and get you extra respect when the time comes to have your performance evaluation.  With that in mind, I’m going to try a new category of posts geared towards marketing trends you should be aware of.

This first one examines a post over at Groundswell on brand social strategy.
(more…)